About This Project
This video was designed and created for Micaela Delaloye from Connexion danse.
Objective: to explain the particularity of street jazz dance and to present the Connexion danse studio in order to motivate women to enrol.
Target audience: women between 25 and 40 years old who want to have a good time (relax and forget the routine), move their body (physical activity) and socialize while learning to dance Street Jazz.
Social networks: Instagram and Facebook.
Dance level: beginner.
Design thinking
We carry out design thinking through a user persona map to describe the learners and thus produce a video focused on them.
Assembly with green screen
After creating the storyboard, choosing the music, rehearsing the choreography, we proceeded to choose the most suitable clothes for a green screen video.
I decided to set up two green screens, a large one for the dance shots and a smaller one to record the presentation, the latter reflected less shadow and was more stretched.
Assembly for dancing
Assembly for speaking
Social media strategy
I worked with Adobe Premiere Pro to edit the video and Adobe After Effects to create the illusion of camera movement. I decided to use this effect because it is a new trend for professional dancer videos on Tik Tok and the camera follows the movements giving the idea of dance motion.
I created four versions of the video to post on Instagram, Facebook or websites.
1. Introduction and presentation (full video)
2. Full video with subtitles
3. Introduction (dance only)
4. Presentation with subtitles (without introduction)
Finally, I chose to put the titles and subtitles in large letters to capture people’s attention while the video appears on social media because most of the people scroll through their social media feeds without sound.